Marketing Analyst Job Description

* Feel free to customize this job description to accurately reflect the responsibilities, and qualifications required for this position in your organization.

Job Title : Marketing Analyst

Location : [Work location]

Job Type : [Full-Time/Part-Time/Contract]

Education Qualification : [Required education, certifications]

Experience : [Provide expertise required for this job]

Skills : [Specific skills needed for the role]

Job Summary :
We are seeking a Marketing Analyst to help us enhance our brand and attract new clients. This role involves analyzing market trends, consumer behavior, and competitor activities to shape our marketing strategies and campaigns. Proficiency in data analysis, market research, and marketing analytics is crucial for identifying growth opportunities and optimizing our marketing efforts.

Responsibilities :

• Evaluate sales funnels and customer intent.
• Assess the ROI of both online and offline advertising campaigns.
• Provide insights on essential marketing metrics, including lead generation, conversion rates, website traffic, and social media interactions.
• Track email campaign performance.
• Oversee budget allocation and the effectiveness of paid ad campaigns.
• Perform competitive analysis and evaluate benchmarking data.
• Suggest improvements for websites and campaigns.
• Research and implement marketing tools to support promotional projects (e.g., automation software, social media scheduling).
• Collaborate with sales and marketing teams to identify new client acquisition opportunities.
• Monitor and expand customer bases.
• Predict future market, consumer, and sales trends.
• Develop comprehensive marketing strategies.

Requirements :

• Possess experience as a Marketing Analyst or in a comparable position (1+ years).
• Good knowledge of SAS, SPSS, Google Analytics, and other analytical software.
• Exhibit strong skills in research, analysis, and data interpretation.
• Excellent verbal and written communication abilities.
• Familiarity with survey tools, CRM systems, and databases.
• Strong organizational and time-management skills.
• Ability to convey complex information clearly.
• Have a thorough understanding of SEM campaign strategies and SEO techniques.
• Experience with PPC campaigns.
• Demonstrate proficiency in MS Office.
• Strong analytical skills.